Some case studies have shown that over 85% of all searchers will never look past Google’s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
People are going online and searching for services in their city or even in their neighborhood. To compete in Google Local Maps, your website needs to be extremely focused on the specific search terms that people are looking for and in the geographical areas that they’re interested in.
When one of your clients searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Local Map will appear.
Typically, Google’s Local Map will showcase between 3 and 7 local places on Google’s First Page. Local Map Optimization puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service.
There are many factors that the algorithm takes into account when deciding the order of the results it shows on any given search. Not all of these are revealed by Google, but many are stated plainly in there guidelines for businesses. Factors that Google prefers are clearly spelled out; such as content, business information accuracy, authority, site speed, etc.
Especially for local business, you need to get ‘citations’ and reviews, to compete in local search.
“This is where we come in. Getting your business ranked on Google’s Local Map and keeping it there is no simple task and requires constant maintenance. This is what it takes to compete for local listings, and to keep up with Google’s algorithm changes.”
Having a Google+ Local Profile is the only way to get Google +1s and reviews for your business in Google’s powerful search and maps infrastructure. And the more good reviews you have for your business, the higher your business can rank on Google’s Local Map.
Google Maps Optimization is one of the biggest things to happen in the Search Engine Optimization and Internet Marketing Industry. It has revolutionized the way small and medium sized local business can reach their local market and local customers.
We have a deep understanding of how the Google Maps algorithm works and the factors which are used to determine rankings of Local Business Listings. We also have a few strategies up our sleeves that can help give you a competitive advantage in this area.
We can help give your business a boost in the Google Maps Rankings and guide you on how to solidify your rankings over time. Interested in learning more about our Google My Business Service? Call (919) 885-0030 and request a Free consultation today.