How Thieves Target Business in Google’s name. Many businesses, large and small; have never even heard of ‘Google My Business’. Some may have gotten ‘auto-calls’ from underhanded (I’m being nice!) purveyors of overpriced SEO services, with grandly exaggerated results waiting for you. The best line READ MORE…
Category - Technology
Most local businesses are aware that Google and mobile are playing a larger role in their success or failure everyday. In an article referenced here, it seems Google is going to be able to tell you when your busiest and slowest times are, based on READ MORE…
If you haven’t heard by now, Google dropped the hammer last April on all the websites in their search index. Specifically, all the websites that aren’t mobile-friendly. Meaning, if your website does not ‘render’ (appear) on a mobile phone or tablet properly; it will be READ MORE…
With all the new technologies to come along in the last 10 years, mobile may be the most powerful from a business standpoint. The mobile technologies available today allows any business to reach out to potential customers via mobile websites, review sites, social media, apps READ MORE…
If your a local business owner, you need to know about the ‘new’ Google Places for Business, now called Google My Business. More importantly, you must use this tool in order to be found in any local searches going forward.
Google has a few strict criteria which you have to follow in order to rank well and be found in local searches for your type of business.
Claim and verify your Google places listing.
Tie that into a Google+ account. (Google will automatically setup a starter page)
Update all your pertinent business details on every online profile or web page that your business is found.
Maybe your asking, why should you bother with all that just for Google? Because, as shown in the chart below, Google accounts for over 60% of all local searches online.
There’s another thing you can gather from this chart. Yelp, who gets another 11% of those searches, is just a ‘citation’ site that lists what it finds on Google, or one of the aggregators.
Yahoo and Bing have essentially the same listings as Google, but usually in a little different order, and with some differing results. By and large, the top spots in Google can usually be found in both Yahoo and Bing in similar positions.
In order for your business to compete today you must get found online, or lose out to your more tech savvy competitors. As I referenced in this article here, search engines are used in 4 of 5 local searches. Even more amazing than that, 88% of local searches are done on smart phones.
If your business is not verified in Google My Business and your listing properly optimized across the web, your competition will eat you for lunch.
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